Saving the environment one word at a time

For countries that want to bolster their exposure, adding the eco-friendly tag is something that we are slowly seeing. Using alternative sources of energy, lines and design, there will always be something green that attractions will try to emphasize on to draw in a crowd.

One thing you have to note is the true intent. Are they really doing it to showcase their contribution towards eco-friendliness against global warming or are they just claiming it to get new customers from the globe. In fact it has occurred to me, how sure are we that these eco-friendly practices were not there before and it just so happened that they are just looking for something in the current line of operations to boast as eco-friendly.

Depending on your approach green audits should be made. Some have taken in eco-friendly certification (seems similar to ISO certification), to silence all detractors. But what about other establishments who merely claim they are eco-friendly? It is easy to do that. It is being certified that is the hard part.

The reason why I have been pointing at this aspect is that to go eco-friendly, you need to invest on it. At the rate that people today are apprehensive at spending on green technology, a marketing aspect of it is to ignite it all with a psychological way of branding expectations. Tourism spots such as beaches are easy to brand eco-friendly. But comparing it to how international beaches are handled, one person will never know unless they actually go there and give it the thumbs up.

Reviews on places to go may be a good way to assess the level of eco-friendliness. But just the same, let us hope that their stay is not offset by acknowledging the much ballyhooed green compliance of these places. So on whether these green standards are truly met is anyone’s guess; unless you have actually been there to see why they claim green.